We believe in empowering women to be the next generation of digital innovators, by cultivating a supportive environment that allows them to tap into the mobile economy.

Here is a list of our guiding principles:

1. care e-conomy

Creating value around womxn's

unrecognized contribution to the

traditional economy.

2. humanocracy

A humancentric struture and approach that is about dismantiling hierarchies and challenging structures of privilege.

3. call-in culture

A tradition of harnessing safe and brave spaces where mistakes are seen as an opportunity to teach and learn.

4. digital hygiene

A healthy, conscious and intentional relationship with technology.

5. access & inclusion

6. community &


Creating mechanisms that allow multiple narratives to exists online.

Amplifying the value of the collective and benefits of working and winning together.